Because, in the event that you include an interactive video in your marketing strategy, it is proven to activate a larger audience for a longer time with your brand than regular marketing videos!
What's Interactive Video?
Interactive video is just a new type of media that's proven to drive a 47% upsurge in time spent watching videos and one which 93% of marketers say is good at educating the buyer.
As opposed to the standard linear videos we're all used to, where the only real options available to the audience are to play, pause, rewind, etc., the interactive video provides the viewer the capacity to interact and even control the content as if playing a video game.
By employing the most recent tools, videos may be manipulated with simple motions like clicking, dragging, scrolling and hovering. Its features are numerous, but here are a few of the very most common:
- Dragging the screen within the frame of the video to turn the camera 360 degrees in virtually any direction
- Clicking certain regions of the video to reveal hidden information and content
- Choosing between alternative narrative paths to personalize a story
- Live questionnaires and data inputs within the video to supply tailored results and outcomes
It totally transforms how people experience videos by rendering it more enjoyable, interesting, engaging and, above all, memorable. Opening a completely new array of possibilities for video marketing with all the benefits of linear videos plus a whole lot more!
What Can I Use Interactive Videos For?
Interactive Product Demo/Explainer Videos
Besides physically handling the item, there's no far better method of demonstrating or explaining how something works than with interactive product videos.
As an example, if the item is complicated, you might choose to view it from multiple angles of your decision while someone demonstrates it, providing you probably the most comprehensive understanding possible.
Or, if it's both functional and decorative, like an air purifier for living spaces, as an example, the interactive video could enable you to stick it in a variety of environments to have a notion of how it'd fit.
Interactive Educational Videos
Interactive training videos really are a great tool for teaching people in ways that not just works but also make the experience enjoyable.
Let's suppose you wish to teach people how to deal with a particular scenario. You can build a lifelike video around that scenario and give the viewer the power to make choices and decisions on behalf of the protagonist. Like that they could see in real terms the effects of their errors.
Gathering Customer Feedback
If you wish to gather comments from customers or do consumer research – vitally important now more than ever if you want your business to succeed, interactive videos are the best way to do it without irritating them as a regular survey could.
Consider clever means of building computer game-like stories around your product that features comments from customers in an all-natural way. As an example, let them choose where they want to focus their attention to be able to see where their interests lie so you can concentrate on those areas in the future.
But the number of choices are endless!
Entertainment
Global media services provider Netflix has announced that they're launching interactive TV suggests that ‘let viewers choose their very own adventures and make decisions for his or her favorite characters '. Proving so how popular interactive video content is now how large it is set to grow.
Given the push towards interactive entertainment, now will be a great time to create a short animated interactive screenplay as well as an interactive music video.
Interactive Recruitment Videos
As a recruitment tool, interactive videos can save plenty of time, hassle and even anxiety.
For example, you might simulate a first-person ‘day in living' of someone employed in the positioning advertised. This may give potential recruits an opportunity to see what a few of the work would entail as well a knowledge of the company environment.
Like that, before even applying they could better understand if they would actually like the role and if they would fit in. So, as it pertains to the actual interview, you may be surer that they're right for the company
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